tc elli's

TC Elli's is a popular boutique in Lubbock across from Texas Tech that targets college women, particularly in sororities and fashion groups. During my two-and-a-half years in the marketing department, I led multiple campaigns for new collections, rebranding, and holiday events. We rebranded our store from sweet and innocent clothing styles in 2021 to a more grunge and street style. It was extremely successful from both marketing and sales points. 

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As marketing manager, I worked with the other two marketing employees and our store manager to plan photoshoots, social media, buying input, and manage the ambassador program.